Learn how Alef AdVision revolutionizes out of home Advertising.
Why Alef AdVision?
Alef AdVision uses Machine Vision + AI + Ad delivery from the Edge to deliver a real-time, immersive ad experience on Digital Out of Home (DOOH) Connected Screens. The AI piece of the solution determines age, gender and/or sentiment of a person or multiple people standing in front of a camera and delivers a targeted ad based on those parameters. This solution enables advertisers to buy targeted impressions on DOOH screens. AlefEdge enables DOOH screens to become intelligent and serve targeted advertisements in real-time to consumers. Alef AdVision also enables screen owners to get higher per cost per thousand (CPM) rates because of this specialized microtargeting capability.
With Alef AdVision, Connected Screen owners immediately start to monetize their screens further by enabling them to become avenues for intelligent impressions in the world of Programmatic DOOH Advertising.
What is Alef AdVision?
Alef AdVision is a solution created with Open APIs, which take real-time video from cameras, uses AI to determine age, gender and/or sentiment of the person(s) in front of the screen, and delivers a targeted ad previously bid on in a real-time micro bidding environment. This enables relevant and targeted advertisements to be played on a DOOH screen.
The Alef AdVision solution brings together a collection of assets that allow Connected Screen owners to further monetize their assets. The solution follows all Programmatic DOOH Advertising standards, while following 3GPP standards for network connectivity. Alef brings its’ standard Reference Architecture for connectivity along with the Alef AdVision solution. By enabling an intelligent screen for advertising, the entire Programmatic DOOH Advertising ecosystem can unite under a common solution. Alef AdVision enables a proximate computing and processing environment for the screens to become intelligent and to deliver the advertisements in real-time from an Edge location ensuring the lowest latency possible in delivery. The solution provides the connected screen with a high availability and intelligent computing and processing environment for the screen owner and advertising ecosystem.
Alef AdVision solves key Connected Screen owners’ problems around targeting, fraud, real-time bidding, post advertisement reporting, lack of computing environments and screens that are not intelligent. The solution enables advertisements to become targeted to a very high degree using cameras and AI to create targeting parameters around age, gender and sentiment. The solution comes with a transparent bidding environment with dashboards and analytics around the impressions, usage, up-time and availability. These advertisements that are delivered are tracked and reporting is provided based on who saw the advertisement, when they saw the advertisement, and gaze time can be captured. Reporting KPIs are presented back to the advertiser and screen owner through dashboards. The Open APIs Alef AdVision platform provides are:
- Account APIs
- Campaign APIs
- Targeting APIs
- Connected Screen Management APIs
- Reporting APIs
- Edge AdServing APIs
- Real-time Bidding APIs
- Other APIs
By employing Alef’s programmatic techniques, Connected Screen owners can leverage a transparent, targeted and manageable advertising solution that allows them to focus on monetization.
Benefits of Alef AdVision
Alef AdVision is enabling a programmatic DOOH marketplace where the advertising ecosystem connects to deliver and serve advertisements in real-time based off of real-time targeting data. Each time a person walks by a screen is an opportunity for an impression and thereby a higher monetization rate due to targeting.
Connected Screen owners looking to monetize their assets even further through the Alef EdgeNet Portal. There, they can create an account and will be able to onboard their connected. Once the demand side has been onboarded, the rest of the process continues to be friction free as advertisers will be able to target impressions directly on these DOOH screens.
By deploying the Alef AdVision solution, Connected Screen owners enhance the value of their assets. Alef’s localized computing and processing environment from the Edge is leveraged to create the intelligent environment for an Edge advertising ecosystem, and also for new solutions as well (See API Guide and Solution Guide). Connected Screen owners are helping create an ecosystem that is transparent and highly targeted for advertisers, making their screens highly attractive real estate. By enabling real-time impressions and advertising opportunities with high accuracy thanks to the targeting parameters, the efficacy of the delivery increases. The solution enables transparency in the bidding process, and speeds up fill time, etc. This information can then be aggregated to create reporting metrics to both screen owners and advertisers. The key benefits of Alef’s AdVision solution are:
- Create new advertising impressions
- Decrease fraud
- Increase transparency
- Edge Compute resources for real-time intelligence and ad delivery
- Increase real-time bidding opportunities
- New and enhanced reporting techniques and dashboards
- Open API ecosystem for integration into SSPs as well as the DSPs
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